At FSW Car Mats, we use cookies and similar technologies to help fswcarmats.co.uk work correctly, provide a smooth and secure shopping experience, and understand how customers use our website.

This Cookie Policy explains what cookies are, why we use them and how you can manage your preferences. It should be read alongside our Privacy Policy, which explains how Firststop Wholesalers Ltd collects, uses and protects your personal information.

1. What Are Cookies?

Cookies are small files that websites can place on your computer, smartphone, tablet or other device when you visit them.

Cookies can help a website recognise your device, remember information about your visit and provide important functionality such as keeping products in your shopping basket while you continue browsing.

Similar technologies, including pixels, tags, scripts and local storage, may also be used for comparable purposes. References to cookies in this policy include these similar technologies where appropriate.

2. How We Use Cookies

We use cookies and similar technologies to help operate our Shopify store, remember products added to your basket, enable checkout and payment functionality, maintain website security, remember certain preferences and improve your overall shopping experience.

Where permitted, we may also use cookies to understand how visitors interact with our website, measure website performance and understand the effectiveness of our marketing.

Some cookies are essential for the operation of the website, while others will only be used where you have provided the appropriate consent.

3. Strictly Necessary Cookies

Some cookies are necessary for fswcarmats.co.uk to operate correctly and provide the services you request.

These cookies may be used to maintain your shopping basket, allow you to progress through checkout, process transactions, support customer-account functionality, protect our website against fraud and security threats, and remember your privacy preferences.

Because these cookies are necessary to provide important website functionality, they may not require your consent where the relevant legal exception applies.

4. Analytics & Performance Cookies

Where permitted and subject to your privacy choices, we may use analytics and performance technologies to understand how customers use fswcarmats.co.uk.

This information can help us understand which pages and products are popular, how customers navigate through the website, how visitors find us, whether customers encounter website problems and how we can improve the performance and usability of our store.

Where consent is legally required for these technologies, they will only be activated after the appropriate consent has been obtained.

5. Marketing & Advertising Cookies

Where applicable and where you have provided the required permission, marketing and advertising technologies may be used to understand the effectiveness of our advertising and help us provide more relevant marketing.

These technologies may collect information about how you interact with our website, products and advertisements.

If we introduce or use advertising services that require consent, the relevant non-essential tracking technologies will only be used where the appropriate permission has been obtained.

6. Shopify Cookies

Our online store is powered by Shopify.

Shopify uses cookies and similar technologies to provide the ecommerce functionality required to operate our website. This may include shopping basket functionality, checkout, payments, customer accounts, security, fraud prevention and customer privacy controls.

Some Shopify technologies are necessary for the operation of our store, while other technologies may depend on the privacy choices you make when visiting our website.

7. Third-Party Cookies & Technologies

Some third-party services integrated with our website may use cookies or similar technologies.

These services may include providers involved in ecommerce functionality, payment processing, website analytics, marketing, customer reviews and other services that help us operate or improve our website.

Third-party providers may process information in accordance with their own privacy policies and applicable data-protection requirements.

We may change the services used on our website from time to time as we develop fswcarmats.co.uk.

8. Your Cookie Choices

When you first visit fswcarmats.co.uk, you may be presented with a cookie or privacy banner that allows you to manage your preferences.

Where applicable, you can choose whether to accept or reject non-essential cookies and manage the categories of cookies you are comfortable allowing.

Strictly necessary cookies may continue to operate because they are required for essential website functionality.

Rejecting optional cookies should not prevent you from using the essential shopping functions of our website, although certain optional features may work differently.

9. Changing Your Cookie Preferences

You can change or withdraw your cookie preferences using the privacy or cookie controls available on our website where provided.

You can also control cookies through your web browser. Most modern browsers allow you to view stored cookies, delete cookies, block certain cookies or change how websites are permitted to use them.

Blocking all cookies may affect the operation of certain parts of our website, particularly features such as your shopping basket, checkout and customer account.

10. How Long Cookies Are Stored

Cookies can be either session cookies or persistent cookies.

Session cookies generally remain active only for the duration of your browser session and are removed when that session ends.

Persistent cookies may remain on your device for a specified period or until you manually delete them.

The exact duration depends on the individual cookie, its purpose and the service provider responsible for it.

11. Privacy & Personal Information

Some information collected through cookies and similar technologies may constitute personal information.

Information about how we collect, use, store and protect personal information is available in our Privacy Policy.

Our Privacy Policy also explains your rights under UK data-protection law and how you can contact us regarding your personal information.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, the technologies we use, our service providers or applicable legal requirements.

The latest version of this Cookie Policy will be available on fswcarmats.co.uk, and the date of the most recent update will be displayed at the top of this page.

13. Contact Us

If you have any questions about our use of cookies, your privacy or this Cookie Policy, please contact us.

Firststop Wholesalers Ltd, trading as FSW Car Mats, Company Number 10470004, 154 Intake Road, Bradford, England, BD2 3NH.

Telephone: 01274 666109

Email: hello@fswcarmats.co.uk

Website: fswcarmats.co.uk